This is What’s Really Killing Twitter

Do you send automated direct messages to your new Twitter followers? If so, you are contributing to the slow, torturous, semi-death of this social network. Spam is Spam While auto-DMs may seem like a smart business move, the strategy is eroding your reputation and the ability for the social network to thrive overall.  User engagement on a large scale…

Marketing Jargon: Friend or Foe?

If you are not in-the-know when it comes to modern marketing jargon, you may as well stare at streaming code from the Matrix. Paid search, buyer personas, SEO, content marketing, conversion rate… these terms mean little to people outside of the marketing world, but are crucial to those looking to capitalize on today’s seismic shifts in consumer…

Introvert’s Delight

Being introverted is tough. Just check out this Guide to Understanding Invtroverts. Oh, the anguish and torture that social interactions inflict upon those suffering from introversion. But something magical has happened… something that took shape in the 80s, exploded in the 90s and became a way of life in this new millenium… Impact of Video Games on Social…

Reflections on Personal Branding and Social Media

Do you know where you stand in life? Wouldn’t it be helpful to quantify life success, the way we do with Klout Scores and Followerwonk Social Authority ratings? We can’t. And most metrics are suspect anyway. But you CAN influence life success by investing time in your personal brand on social media. Right now. Here’s why social media…

Marketing Lessons from Dad

I’ve always been a Daddy’s Girl. Baseball games, hikes, take-your-daughter-to-work days… I have so many wonderful memories of fun times with my Dad. Even though my Dad is a jokester who lives to make people laugh, he sprinkled many lessons into our talks. Some lessons were the ones you might expect: Don’t be afraid to…

The Power of Blank

She is such a blank. He looked at her blankly. The page was blank. Fill in the _____. Blank is powerful. Blank is an open invitation for creativity. A brand new journal, a hot cup of coffee, a comfy chair… Blank is scary. Blank is the unknown. Blank is lack of information. A blank look…

The Finale

Why should Moz send me to MozCon2016? I’ve provided you with three simple reasons: It’s not about me, it’s about the cause. It’s not about SEO, it’s about bringing your product to market. It’s not about getting something for free, it’s about building strategic relationships. Allow me to explain… Nope, Not Gonna Do It It’s…

Roger, Meet Einstein.

Hello Roger. I’d like to introduce you to someone. You’re bound to become BFFs. Roger, meet Einstein. Einstein Industries. As you probably guessed from the name, Einstein Industries is named after the incredible physicist Albert Einstein. Our company’s founder was so impressed by Albert Einstein’s philosophy and scientific approach that he infused the thought leader’s persona into Einstein Industries and its business…

Marketing = Research + Strategy

Why Moz should send me to MozCon 2016, continued. In my last post Nope, Not Gonna Do It, I explained that: Moz has skill in applying traditional marketing concepts to the digital landscape. Scientific analysis is balanced with a focus on user behavior and the realities of the ever-changing world of business on the WWW. Approaching marketing opportunities…

Nope, Not Gonna Do It

Why should I win the trip to MozCon 2016? I don’t want to talk about myself or my skills. Not going to gush over the once-in-a-lifetime networking opportunities. I’m not going to explain how important it is to write compelling content that delights and motivates the target audience. Definitely not going to explain the value of search…

Curves = Opportunity

Life is full of curves. Curves are beautiful, rolling hills bathed in purple light. Curves are the gentle subtleties in our faces that communicate emotion. Curves are powerful arcs of an attacker’s swings. Curves are dangerous; launching speeding cars off course. Curves = Change High to low, right to left, good to bad, happy to sad… The nature…

Get a Grip on Your Creative Process

The creative process can put you into a magical state of mind… the same way an out of body experience or landing a product endorsement from Oprah could. But how to enter this creative state of mind on demand?