Marketing = Research + Strategy


Marketing is not digital or traditional. It is not advertising. It’s success is not measured by “going viral” online. I believe that Marketing = Research + Strategy. Here’s why.

Marketing requires critical thinking.

  • Who is/are our target audience(s)?
  • Which markets are best for our products/services?
  • What are our competitors doing?
  • How can we bring something new or different to the market?
  • What opportunities and threats do we see on the horizon?

I am Kristen Colwell, marketing strategy explorer, and I endorse this message.


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