This is What’s Really Killing Twitter

Do you send automated direct messages to your new Twitter followers? If so, you are contributing to the slow, torturous, semi-death of this social network. Spam is Spam While auto-DMs may seem like a smart business move, the strategy is eroding your reputation and the ability for the social network to thrive overall.  User engagement on a large scale…

Marketing Jargon: Friend or Foe?

If you are not in-the-know when it comes to modern marketing jargon, you may as well stare at streaming code from the Matrix. Paid search, buyer personas, SEO, content marketing, conversion rate… these terms mean little to people outside of the marketing world, but are crucial to those looking to capitalize on today’s seismic shifts in consumer…

Marketing Lessons from Dad

I’ve always been a Daddy’s Girl. Baseball games, hikes, take-your-daughter-to-work days… I have so many wonderful memories of fun times with my Dad. Even though my Dad is a jokester who lives to make people laugh, he sprinkled many lessons into our talks. Some lessons were the ones you might expect: Don’t be afraid to…

The Finale

Why should Moz send me to MozCon2016? I’ve provided you with three simple reasons: It’s not about me, it’s about the cause. It’s not about SEO, it’s about bringing your product to market. It’s not about getting something for free, it’s about building strategic relationships. Allow me to explain… Nope, Not Gonna Do It It’s…

Roger, Meet Einstein.

Hello Roger. I’d like to introduce you to someone. You’re bound to become BFFs. Roger, meet Einstein. Einstein Industries. As you probably guessed from the name, Einstein Industries is named after the incredible physicist Albert Einstein. Our company’s founder was so impressed by Albert Einstein’s philosophy and scientific approach that he infused the thought leader’s persona into Einstein Industries and its business…

Marketing = Research + Strategy

Why Moz should send me to MozCon 2016, continued. In my last post Nope, Not Gonna Do It, I explained that: Moz has skill in applying traditional marketing concepts to the digital landscape. Scientific analysis is balanced with a focus on user behavior and the realities of the ever-changing world of business on the WWW. Approaching marketing opportunities…

Nope, Not Gonna Do It

Why should I win the trip to MozCon 2016? I don’t want to talk about myself or my skills. Not going to gush over the once-in-a-lifetime networking opportunities. I’m not going to explain how important it is to write compelling content that delights and motivates the target audience. Definitely not going to explain the value of search…

Marketing’s New Extinction Level Event

Life Finds a Way, So Does Marketing The Marketing Industry is experiencing yet another extinction level event. The first of these events that I experienced crept into view in 2000 and came crashing down on the marketing industry with the Twin Towers in 2001. In mid-2002, I stepped out of San Francisco State University clutching my business degree, wide-eyed and full of…